Trusted Excellence in production cords
Stretch Magic : Where flexibility meets perfection — every Stretch Magic cord is built to inspire your creativity
Unbreakable strength, silky smooth stretch — discover why crafters around the world trust Stretch Magic
About Us
Stretch Magic is the trusted name behind the world’s most dependable cords, elastics, strings, and knotting solutions. As a manufacturer and category leader, we combine precision engineering with a maker’s mindset to deliver materials that elevate every project — from everyday beading to boutique jewelry lines. Our cords are crafted for flawless elasticity, smooth handling, and exceptional memory, returning to shape wear after wear. With consistent diameter tolerances, high tensile strength, and superior abrasion resistance, Stretch Magic products are designed to tie cleanly, hold securely, and last.
Quality is not a slogan for us; it’s a system. We source premium polymers, control every step of extrusion, and test for uniformity, clarity, and stretch performance so you don’t have to worry about weak spots or fraying. The result is a cord that threads effortlessly, resists kinks, and keeps knots neat — perfect for bracelets, necklaces, anklets, keychains, and mixed-media designs. Our range spans ultra-clear cords that virtually disappear on the wrist, vibrant colors that stay true, and specialty lines optimized for load, flexibility, or finish. Multiple spool sizes ensure creators from hobbyists to high-volume studios can work without interruption.
Makers choose Stretch Magic because we design around real-world use. Our cords glide through common bead holes, tolerate everyday wear, and pair beautifully with popular knotting techniques—from surgeon’s knots to square knots and beyond. We back our materials with practical guidance, knotting tips, and responsive support, so your ideas move from sketch to shelf with confidence. Thoughtful packaging and efficient production help minimize waste while protecting product integrity.
At Stretch Magic, our mission is simple: empower creativity with materials you can trust. When your design calls for clarity, strength, and repeatable results, our cords deliver a professional finish that looks refined, feels comfortable, and performs beautifully — day after day, stretch after stretch.y, reliability, and versatility, offering countless possibilities for clothing, accessories, and home décor projects.
For decades, KWIK-SEW has built a global reputation based on trust, consistency, and an unwavering commitment to excellence. We continually innovate to meet the evolving needs of today’s makers, introducing new styles, modern silhouettes, and sustainable approaches that align with the future of fashion and design. Our wide range of patterns covers everything from everyday wear to special occasion garments, ensuring that every sewing enthusiast can find inspiration for their next project.
At KWIK-SEW PATTERNS, we don’t just create templates — we create opportunities for creativity, expression, and confidence. Our patterns are more than just paper and lines; they are the foundation upon which imagination takes shape. Whether you sew for pleasure, for your family, or for your profession, KWIK-SEW is here to guide, inspire, and celebrate your creativity every step of the way.
Our Best products
Our range includes much more premium cords
Stretch Magic Elastic Beading Cord – Clear Color, 0.5mm in Diameter, 10-Meter (32 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry
Stretch Magic Elastic Beading Cord in clear 0.5mm size is perfect for creating durable, professional-quality jewelry. Its strong yet flexible design makes it easy to knot securely while maintaining excellent stretch and comfort. Ideal for bracelets, necklaces, and other beaded projects, the clear color blends seamlessly with any bead style for a clean, polished look
Stretch Magic Elastic Beading Cord – Clear Color, 0.6mm in Diameter, 25-Meter (82 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry
Stretch Magic Elastic Beading Cord in clear 0.6mm size offers exceptional strength and flexibility for all your jewelry-making projects. The slightly thicker diameter provides extra durability, making it ideal for medium to large beads and long-lasting wear. Easy to knot and nearly invisible, it ensures your bracelets and necklaces look seamless and professional
Stretch Magic Elastic Beading Cord – Clear Color, 0.7mm in Diameter, 25-Meter (82 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry
Stretch Magic Elastic Beading Cord in clear 0.7mm size is designed for strength and reliability when working with heavier or larger beads. Its smooth, stretchy surface makes it easy to thread, knot, and wear comfortably without losing tension over time. Perfect for professional and DIY jewelry makers alike, the clear color keeps your designs looking clean and elegant
Stretch Magic Elastic Beading Cord – Clear Color, 0.8mm in Diameter, 5-Meter (16.4 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry
Stretch Magic Elastic Beading Cord in clear 0.8mm size is perfect for creating sturdy, high-quality bracelets and necklaces with larger or heavier beads. Its durable elasticity allows for easy knotting and a secure hold that resists fraying or breaking. The clear color blends effortlessly with any bead style, giving your jewelry a professional and polished finish
Stretch Magic Elastic Beading Cord – Clear Color, 1.5mm in Diameter, 4-Meter (13.12 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry
Stretch Magic Elastic Beading Cord in clear 1.5mm size is ideal for bold designs using large or heavy beads that require extra strength and stability. Its thick, durable construction stretches smoothly while maintaining a secure hold and excellent knot retention. The clear finish keeps the focus on your beads, making it perfect for professional-quality bracelets, necklaces, and craft projects
Stretch Magic Elastic Beading Cord – Clear Color, 1.8mm in Diameter, 3-Meter (9.8 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry
Stretch Magic Elastic Beading Cord in clear 1.8mm size offers exceptional strength for heavy beads, large-hole designs, and statement jewelry pieces. Its thick, stretchy construction provides reliable durability while still being easy to knot and secure. The clear color keeps your designs looking clean and professional, making it a great choice for both beginners and experienced jewelry makers
Stretch Magic Elastic Beading Cord – Silver Sparkle Color, 1mm in Diameter, 5-Meter (16.4 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry
Stretch Magic Elastic Beading Cord in silver sparkle 1mm size adds a touch of shine and durability to any jewelry design. Its strong, stretchy build makes it perfect for medium to large beads, holding knots securely without slipping or breaking. The sparkling silver finish enhances your bracelets and necklaces with a subtle, elegant shimmer that complements any bead color
Stretch Magic Elastic Beading Cord – Black Color, 0.6mm in Diameter, 100-Meter (328 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry
Stretch Magic Elastic Beading Cord in black 0.6mm size is perfect for creating bold, elegant jewelry that highlights colorful or metallic beads. Its strong and flexible design stretches smoothly while maintaining excellent knot security and durability. With a generous 100-meter length, it’s ideal for both hobbyists and professional jewelers working on multiple projects
Stretch Magic Elastic Beading Cord – Clear Color, 0.8mm in Diameter, 100-Meter (328 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry
Stretch Magic Elastic Beading Cord in clear 0.8mm size provides superior strength and flexibility, perfect for making durable bracelets, necklaces, and craft jewelry. Its thicker diameter ensures reliable hold for medium to large beads while staying easy to knot and comfortable to wear. The 100-meter spool offers excellent value for frequent makers, keeping your projects consistent and professional-looking
Stretch Magic Elastic Beading Cord – Clear Color, Size Assortment: .5, .7, .8, 1mm, 25-Meter (82 ft) in Total – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry, 4pc
Stretch Magic Elastic Beading Cord Assortment includes four sizes—0.5mm, 0.7mm, 0.8mm, and 1mm—giving you the flexibility to work with any bead type or project. Each cord offers the same trusted strength, stretch, and easy knotting for secure, professional-quality results. With a total of 25 meters, this 4-piece set is perfect for jewelry makers who love versatility and consistent performance
Stretch Magic Elastic Beading Cord – Color Assortment, 1mm in Diameter, 5-Meter Each (16.4 ft) – Easy to Knot, Strong & Stretchy String for Making Beaded Jewelry, 8pc
Stretch Magic Elastic Beading Cord Color Assortment includes eight vibrant 1mm cords, each 5 meters long, perfect for adding creativity and color to your jewelry designs. The cords are strong, flexible, and easy to knot, ensuring your bracelets and necklaces stay secure and comfortable to wear. This 8-piece set offers a fun variety for crafters who love experimenting with different styles and color combinations
Stretch Magic Bead & Jewelry Cord – Strong & Stretchy, Easy to Knot – Black Color – 0.7mm Diameter – 100-meter (328 ft) Spool – Elastic String for Making Beaded Jewelry – Bonus Hypo Cement Glue
Stretch Magic Bead & Jewelry Cord in black 0.7mm size combines strength, stretch, and style for all your jewelry-making needs. The cord’s smooth, elastic texture makes it easy to knot securely, while the included Hypo Cement glue provides extra hold for long-lasting wear. With a 100-meter spool, it’s ideal for creating multiple bracelets and necklaces that look professional and stay durable over time
Our Misson
Our mission at Stretch Magic is to empower creativity through innovation, reliability, and excellence in every cord we produce. We exist to make crafting effortless and enjoyable for everyone—from first-time makers to professional jewelry designers—by providing cords and elastics that consistently perform at the highest level. Our goal is to eliminate the frustration of breakage, uneven tension, or poor elasticity so that creators can focus entirely on bringing their visions to life.
We believe that quality materials inspire confidence and unlock imagination. Every Stretch Magic cord is designed to deliver strength, flexibility, and clarity, allowing every project to reflect the maker’s intent with precision and beauty. By controlling every stage of production, we ensure that our cords meet strict standards for durability, smoothness, and consistency, giving artisans a dependable foundation for their work.
Beyond manufacturing, our mission extends to supporting a global community of creators who value craftsmanship and self-expression. We continuously invest in research, materials science, and sustainable practices to ensure that our cords not only perform flawlessly but also contribute to a better, more responsible industry.
At Stretch Magic, we see every spool as a promise—to deliver superior materials that stretch further, hold stronger, and last longer. Our purpose is to help makers everywhere turn simple strands into lasting art, combining science, skill, and creativity in every design they imagine
Reliability
95%
Comprehensive Solutions
90%
Customer-Centric Approach
90%
5 reasons why Stretch Magic cords Are the best in the world
Unmatched Strength and Durability: Stretch Magic cords are engineered with advanced polymer technology that ensures maximum tensile strength and superior stretch recovery. Unlike ordinary cords that lose elasticity or snap under stress, Stretch Magic maintains its flexibility and resilience over time. Each spool undergoes rigorous quality testing to guarantee uniform thickness and a consistent pull. This means jewelry pieces hold up beautifully through daily wear, keeping their shape and structure intact. Whether used in professional or hobby applications, these cords deliver long-lasting reliability that creators can count on.
Crystal-Clear Finish and Smooth Handling: Every Stretch Magic cord features a high-clarity finish that enhances the beauty of beads without distracting from the design. The surface is smooth and friction-free, making it easy to thread through even the smallest bead holes without snagging or fraying. This precision finish gives jewelry a polished, professional look while also protecting delicate materials from abrasion. The cords glide effortlessly, enabling faster, more enjoyable crafting sessions. With Stretch Magic, even intricate designs feel easy to execute thanks to the flawless handling experience.
Superior Knot Security and Elastic Memory: One of the biggest challenges in jewelry making is ensuring that knots hold securely—Stretch Magic solves that problem perfectly. Its advanced elasticity allows tight knots that stay firm without slipping or loosening over time. The cord’s memory helps it return to its original shape after stretching, preventing sagging or deformation. This combination of strong hold and perfect rebound means bracelets and necklaces always fit comfortably and retain their tension. It’s the professional’s choice for dependable, lasting craftsmanship.
Versatility Across All Creative Projects: Stretch Magic cords are not limited to one type of design—they excel in nearly every creative application. From delicate beaded bracelets to chunky statement pieces, macramé, or DIY accessories, these cords adapt effortlessly. They are compatible with glass, metal, wood, resin, and gemstone beads, making them ideal for mixed-media creations. Available in multiple diameters and spool sizes, they suit both fine and heavy-duty projects. This versatility allows artists to maintain consistency and quality across an entire product line using a single trusted brand.
Trusted Worldwide by Professionals and Hobbyists Alike: Stretch Magic has become a global standard for jewelry makers, recommended by instructors, retailers, and industry experts. Its reputation is built on years of consistent quality and innovation that exceed customer expectations. Professionals rely on it for bulk production, while hobbyists appreciate its ease of use and dependable results. The brand’s ongoing commitment to research, sustainability, and customer satisfaction reinforces its leadership in the market. Choosing Stretch Magic means joining a worldwide community of creators who demand only the best materials for their art.
Why Choose Us
We Deliver Uncompromising Quality
We take pride in producing cords that meet the highest standards of strength, elasticity, and clarity. Every Stretch Magic product is carefully tested to ensure uniform diameter, smooth texture, and consistent performance. Our advanced manufacturing process eliminates weak spots and ensures each spool performs flawlessly from start to finish. We don’t settle for “good enough” — we strive for perfection in every batch. When you choose us, you’re choosing a brand that treats quality as a promise, not a slogan
We Innovate Through Technology and Expertise
Our production is built on decades of material science experience and continuous innovation. We invest in cutting-edge extrusion technology and polymer research to create cords that stretch farther and last longer. Our engineering team constantly refines formulations to improve durability, flexibility, and knot security. We turn technical precision into everyday reliability for our customers. This dedication to innovation is what keeps Stretch Magic ahead of the curve in a competitive market
We Understand the Needs of Makers
We know that every creator—whether a professional jeweler or a beginner—is looking for tools that make their work easier and more enjoyable. Our cords are designed to glide effortlessly through beads, tie smoothly, and hold knots securely without hassle. We listen to the crafting community and develop our products based on real user feedback. Every new size, color, or spool format comes from a genuine understanding of what creators need most. We see ourselves as partners in creativity, helping you focus on your art, not your materials
We Offer a Complete Range for Every Project
Our product line covers everything from ultra-fine cords for delicate pieces to heavy-duty elastics for bold designs. We offer transparent, colored, and specialty cords so you can choose exactly what fits your project vision. Our diverse range means you can stay with one trusted brand for all your creative needs. Whether you produce jewelry in bulk or make one-of-a-kind pieces, we have a cord that suits your purpose. With Stretch Magic, consistency and reliability are guaranteed across every project
We Care About Sustainability and Responsibility
We believe that creating exceptional products should never come at the expense of the environment. That’s why we continuously optimize our production to reduce waste, improve energy efficiency, and use eco-conscious materials whenever possible. Our packaging is designed with recyclability and minimal plastic use in mind. We are committed to sustainable growth that respects both people and the planet. When you choose our cords, you’re supporting a company that values ethical craftsmanship and long-term responsibility
We Stand Behind Our Customers
We are more than a manufacturer — we are a partner to everyone who trusts our products. Our customer service team provides quick, informed, and friendly support for any question or concern. We offer practical advice, knotting tips, and detailed guides to help you get the most from our cords. Our goal is to make sure every customer feels confident and supported in their creative journey. At Stretch Magic, your success is our success, and we work every day to prove it
Only premium elastics
Engineered to last, designed to impress — our cords redefine what quality feels like
Contact Us
82 John Place
BERGENFIELD
NJ
07621, US
What our clients say about us
Our skilled team is here and ready to help whenever you need assistance
This cord turned out to be exactly what I was looking for to create durable, professional-looking bracelets. It has the perfect balance of strength and flexibility, stretching smoothly without losing its shape over time. The knots hold firmly, and the cord never frays, cracks, or snaps, even after repeated wear. I really appreciate how the clear color virtually disappears, letting the beads take center stage and match effortlessly with any design or color scheme. It’s also incredibly easy to work with — soft enough for comfortable handling, yet strong enough to handle heavier beads. Even beginners and kids can use it confidently without struggling to thread or tie it. The elasticity feels precise — not overly loose or stiff — which gives each bracelet a perfect, comfortable fit. The quality is consistent from one spool to the next, showing real attention to detail in manufacturing. This cord has become an essential part of my jewelry-making supplies, something I now can’t imagine crafting without. It’s a dependable, long-lasting choice that truly lives up to its name — pure Stretch Magic
Jean Stinich
I’ve been using this brand of cord for several months now, and it has completely earned my trust. I’ve made countless bracelets with it, and not a single one has snapped, stretched out, or shown signs of wear. The cord ties beautifully once you get the hang of proper knotting techniques, and I like to add a small dab of superglue for extra security — the result is rock solid. The elasticity is just right: flexible enough to slip comfortably over the wrist, yet firm enough to keep each bracelet’s shape intact. It feels smooth and comfortable against the skin, making it perfect for everyday wear. I’ve used it for all kinds of designs — from friendship bracelets to kandi creations — and it performs consistently well across all styles. The cord handles beads of different sizes with ease and never tangles or frays. What I really appreciate is how reliable it feels, project after project, with no surprises. It allows for creative freedom, letting you experiment with color, pattern, and fit without worrying about durability. This is the kind of cord that quickly becomes your go-to for every jewelry-making idea
Rebecca Ornelas
I recently started using this type of cord for making bracelets, and I have to say—I absolutely love it. I began with the 5mm and 6mm sizes in 25-foot spools, but after seeing how well it worked, I quickly ordered another 6mm spool in the 100-foot length. It’s incredibly easy to string through beads of all sizes—I’ve used both 4mm and 6mm beads—and tying knots is simple and secure. I learned a knotting technique from YouTube and now hide the knot inside a bead, which gives a neat, professional finish that stays perfectly in place. I first used this cord to make Morse code bracelets for my granddaughter and later for a Christmas charity project, and they turned out beautifully. I liked them so much that I made myself several, and now I wear four on each wrist—they stay put, don’t twist around, and still look brand new even after months of constant wear. The durability is amazing: no breakage through gardening, cleaning, showers, swimming, or even long sleeves brushing against them. I was so impressed that I even used the same cord to reinforce a wind chime, and despite strong winds and heavy rain, it’s holding up perfectly so far. If it survives the winter, I’ll be completely convinced it’s unbeatable. For anyone making bracelets or jewelry, this cord is a total winner — strong, flexible, and dependable. Highly recommended!
Charlene Greene
I absolutely love this clear elastic cord—it’s become my go-to for nearly every jewelry project I make. The transparent color blends seamlessly with any bead style, making it incredibly versatile and perfect for all kinds of designs. Whether I’m working with bright, colorful beads or something more neutral and elegant, the clear cord complements them beautifully without distracting from the pattern. It works especially well with 4mm beads, threading through smoothly and holding them securely in place. The elasticity feels strong yet flexible, allowing the finished bracelet or necklace to stretch comfortably without losing its shape. I’ve tested it on several projects, and it hasn’t frayed, snapped, or weakened over time. The strength of this cord really stands out—you can feel the quality in the way it stretches and returns to form effortlessly. It’s also easy to knot and tighten without worrying about slippage, which makes it ideal for both beginners and experienced crafters. I find that it gives every piece a clean, professional finish that looks great on any wrist. If you want something dependable, durable, and beautifully invisible, this clear cord is the perfect choice
